About A Touch of Camo
A Simple Start
JoAnne and Gregg Schnepp, A Touch of Camo owners, have over 40 years’ experience in the wedding industry. In 2017, JoAnne and Gregg’s daughter, Michelle, and her family also joined the ATOC team.
Gregg opened Gregg Schnepp Photography in 1980, specializing in wedding photography and JoAnne worked as his assistant. In 1987, Michelle began photographing weddings with her dad, while also working in a local bridal shop. In 1996, JoAnne decided she wanted to expand into the bridal business, and opened White Lace and Promises, an online store specializing in helping brides design their own custom-made traditional wedding gowns and accessories.
Heather and Camo
Heather, a bride who had already purchased her wedding dress, contacted us, hoping she could find someone who could add a camo pattern to the front panel. Heather was having a country and western, rustic-themed wedding and wanted something special. When Heather approached A Touch of Camo with her request, we researched and found the camo-printed, bridal satin she wanted, and our seamstress made Heather her dream dress!
We featured this dress, named Heather, on our website, and the orders for camo-accented formal wear started flying in!
A New Name, A New Focus
In 2006 the business was re-named A Touch of Camo and we focused on creating custom-made, camo-accented gowns for brides, bridesmaids, and mother of the bride; as well as men’s vests, ties, and cummerbunds; and children’s items, to complete the look of a camo-themed wedding or formal event. Custom-made graduation gowns are also available.
In 2017 we expanded to also offer traditional bridal, prom, homecoming, and formal wear items.
A Touch of Camo is currently the only small business in the United States offering custom embroidery and hand-beading on our wedding and prom dresses, along with most dresses having built-up bodices, with boning, attached crinolines, and being fully lined for comfort. Our dresses are comparable to any well-known dress designer in both their quality and workmanship. We use local seamstresses and our factory for sewing, which provides an individualized and personalized touch to your dress, as each dress is custom made when it is ordered.
Each of our current dress styles were designed by and named for the customer who ordered them. If you would like to design your own custom dress we would be happy to help you achieve your perfect look, and add your creation to our gallery!